Four Day Discounts for Blue Avocado Readers


Offers good only from Tuesday March 20 through Friday March 23, 2012 . . . issue #77

"The nonprofit sector never closes," researcher Paul Light says. We like that image: the nonprofit sector as a library open all night, a wood shop where you can use the tools for free, an inn for the weary that always has another room available. For all the librarians, toolmakers, and innkeepers: thank you for keeping us all going.

And it’s time for our special Four Days of Discounts from Blue Avocado! We do this just twice a year: unique offers and deep discounts that last only four days. Here’s the deal: We’ve lined up a variety of deals exclusive to Blue Avocado readers; you have from now until March 23, 2012 at 5:00 pm (Pacific) to make your move. Don’t delay or you will lose out on some great opportunities.


  • Ellen Aldridge photoTop 10 Nonprofit Employment Law Mistakes (and How to Avoid Them): free webinar, presented by half of Blue Avocado’s Ask Rita columnist, Ellen Aldridge. Based on Ellen's work at the Nonprofits Insurance Alliance Group (so she knows the real scoop!), the webinar is designed for executive directors, management team members, and board members. April 17, from 1 pm - 2 pm Pacific Time. Click here to register . . . don't forget it's free! Thanks to our sponsor, Nonprofits Insurance Alliance Group.

  • Jan Masaoka photoNonprofit Sustainability: Understanding and Changing Your Business Model in 90 Minutes free webinar. Too often program goals are discussed separately from financial means, although we all know that both must be discussed together. Jan Masaoka and Steve Zimmerman will present the methodology for doing so from the book they co-authored (with Jeanne Bell): Nonprofit Sustainability: Making Strategic Decisions for Financial ViabilityMay 3, from 11:00am - 12:30pm Pacific Time. Take a fresh look at choosing the mix of programs, earned income, and donations that will be sustainable for your organization. This model can be used as an adjunct to or substitution for traditional strategic planning. Click here by March 23 to register free.


Two books signed to you (or whomever you choose) by the legendary Kim Klein:

  • Kim Klein photoFundraising for Social Change by Kim Klein, 6th edition, 2011: If you are only going to read one fundraising book in your entire life, this is the one. A classic recently updated, this 400-page guide is used both as a university textbook and a field handbook. A soup-to-nuts guide to raising money from individuals, particularly for smaller organizations and those working for social justice. Normally $45, you can get your signed copy for only $26 plus shipping and handling.

  • Fundraising for Social Change cover 35% off Kim Klein's Reliable Fundraising in Unreliable TimesThis 2010 winner of the McAdam Book Award details how organizations can survive scandals, move from reliance on grants to a broad base of individual donors, and keep going without burning out staff and board. Written in Kim Klein's accessible, humorous, and very practical style. Normally $35 (unsigned), you can get a signed copy for only $20 plus shipping and handling.

To order either of Kim's books, send a check (plus $5 each for postage and handling) payable to Klein and Roth Consulting, and send to same at 1904 Franklin St #517, Oakland, CA 94612. All books will be signed. Please specify if you want the book signed to a particular person or organization (what a cool gift!). Must be postmarked by Friday March 23, 2012.

  • Nonprofits Guide to HR book cover20% off The Nonprofit's Guide to Human Resources by Jan Masaoka. Nolo Press is offering our readers this book by Blue Avocado editor Jan for 20% off -- you can choose either the traditional book or eBook. This definitive guide offers sound, tested, legal information on everything HR, including nonprofit-specific topics such as the board of directors’ role in HR, nonprofit compensation, and the HR of volunteers. Designed for executive directors, program managers, and "Accidental HR" folks, this is "the essential how-to that should be on the desk of every manager," says Jon Pratt of the Minnesota Council of Nonprofits. To order at this special, 4-day rate, use the promo code BLUE when you click here.

  • $8 off on The Lobbying Strategy Handbook: In this textbook that's not just for students, Patricia Libby provides a 10-step framework that walks you through the elements of a lobbying campaign to change laws you think need changing. Case studies help illustrate the principles. And Pat (who's a professor at the University of San Diego) is letting Blue Avocado readers purchase the book for $33.60 plus S&H (that's 20% off the regular $42.00 price). To order, email or visit Be sure to use the N120309 code during checkout.

TECHNOLOGY: eTapestry, NTEN, flash drives

  • eTapestry graphic50% off a fundraising audit ($250 value) if you buy eTapestry Essential or Pro by March 23: eTapestry will partner you with one of their consultants for an in-depth review of your eTapestry database. To get started and for more info, click here. *Not valid with other offers.

  • NTEN conference graphicGo to a technology conference from your desk: Our friends at the Nonprofit Technology Network (NTEN) are holding their great annual conference, and you can attend from your very own office. The Nonprofit Technology Conference on April 4-5 will be streamed live so you can set up a computer in your conference room and let your whole staff attend. Normally $300 for non-members, if you register by March 23 you can get the NTEN Member rate of just $150. Learn more here and enter the Blue Avocado discount code 12ONTC-7NMEMBA during checkout. An outstanding resource for Accidental Techies and Super Techies in your organization.

  • Special Blue Avocado Flash Drives are available to you! What makes them special? They are loaded with past Blue Avocado hot topics -- and you get to choose the topic! For $15 (plus $5 postage and handling), pick from one of five topics and our top five articles in that category (in pdfs on the drive) will be sent to you. Just make your choice:  boards, human resources, financial management, First Person Nonprofit, or Jan’s Top 10. To purchase, click here.


California signWe have a special offer from the California Association of Nonprofits. For just the next four days, you can get 15 months of membership for the price of just 12 months: a 25% discount. Click here to fill out the online membership application. Be sure to choose Blue Avocado as how you learned about this offer! Questions or want to sign up by phone? Contact Shannon Smith, CAN’s Membership Coordinator at or call toll free at 888-427-5224 x 1027.

Next issue of Blue Avocado -- Look for these upcoming articles in April:

  • Jeanne Bell on how EDs lead strategic planning processes

  • Kim Klein on Christianity

  • Jan Masaoka on "What's the Right Size for the Board?"

  • A 3-Minute Vacation wreaking havoc in your office

See you then! -- Jan Masaoka & Susan Sanow, Blue Avocado

Comments (6)

  • I really enjoy Blue Avocado an am glad to see it's thriving.

    Mar 19, 2012
  • Anonymous

    Thanks, just signed up for a webinar. d

    Mar 20, 2012
  • Anonymous

    Great point Jeff. Quality non-profits should not be able to diisingusth between programs and operations; every action should impact programs. It is when organizations do things like hiring secretaries for the secretaries that this becomes an issue. Donors need to recognize good npo's and realize things like bricks and mortar and salaries are what allow the programs to get done.

    Apr 26, 2012
  • Anonymous

    I could read a book about this without finding such real-world approaches!

    Jan 20, 2013
  • Anonymous

    Are your past webinars archived and available for viewing?

    Jan 23, 2013
  • No, our past webinars are not available. However, our next webinars and other special deals will be offered each year in March and September. As I write this, we are already working on our March 2013 issue!

    Jan 23, 2013

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