Psst! Want Your New Executive Director to Succeed?

Let's turn our attention away from the departure of long-time executives to the arrival of the next executive directors. Here are 12 easy and important ways for board members to help a new executive get started fast and on the right foot:

When a new executive is hired, a board usually works extra-hard for weeks or months. In addition to meetings about candidates to make the hire, board members often take on additional tasks, such as managing a fundraising event or overseeing the audit.

How the board and board members can support a good transition:

1. Ask a board member (perhaps the vice president) to be the ED Transition Adviser for six months. This person can check in with the new executive, touch base with board members on how they see things going, and make sure the board continues to pay attention to a successful transition.

2. Write and send out a press release either by email or hard copy. Send it to local and neighborhood newspapers, local ethnic presses, newsletters for your organization's field (i.e., disabilities or theatre) and your national office and affiliates (if you're a chapter organization such as Planned Parenthood), and local television and radio stations.

3. Don't forget: the most important recipients of the press release are probably not the press. Send it to funders, donors, significant volunteers, former staff and board members, city officials, and peer organizations. They'll appreciate the news, and it will give you a chance to tell them more about the new executive and spark their interest in working with her.

4. Have the board president or chair introduce the new executive to the staff. Doing so sends a message that the board has hired this executive, who reports to the board, to manage the staff.

5. At a board meeting, make a list of the influential people your new executive should meet and see which board members can set up coffees or lunches with them. A board member can invite the new executive to a lunch with other Chinatown leaders, for example, or schedule a coffee with the school superintendent.

6. Make a personal donation to the organization now to demonstrate your confidence in the new executive and the organization's future. Bonus: She'll really, really appreciate it.

7. Set up the new executive for success by giving positive messages to the community about him, especially ones that point the way for working together. Example: "We are so thrilled we were able to hire him; he's just what our organization needs for the future. In particular, I think you'll appreciate his experience with innovative programs involving kids and sports." If you have private reservations about the new executive, keep them to yourself.

8. If you're the board chair, take extra care working with the new executive on board meetings and board packets. She'll just be finding her way in a new environment, and you can help find a balance between what the board is familiar with and her style as it develops.

9. Take your new executive out to lunch, and listen. Don't forget that he's in the process of forming his big ideas, and you can help him by listening, asking questions, and encouraging him to be creative and bold. You can also help him think through which kinds of issues need to come to the board and which are appropriately up to him. Remind him what the board expects in terms of support and information from its executive and, in turn, ask him how he'd like to be supported by the board. A relationship has a better chance of thriving when the expectations of all parties are explicit.

10. Look for opportunities, especially at board meetings, to praise the new executive. "The directions you're talking about are just the ones we're looking for," or "The board packet was excellent -- I especially appreciated the inclusion of the article about changes in funding for neighborhood arts."

11. Even the best baseball players work with batting coaches and fielding coaches. Let your executive know that the board supports her use of organizational funds to pay for a coach -- perhaps in fundraising, or public speaking, or general leadership development.

12. Don't let all the good feelings distract you from the board's responsibility to establish and monitor benchmarks for performance. Clear performance goals for the first year will go a long way toward keeping the board and the executive focused on what's important. Some boards ask the new executive to use the first 45 days to learn and then present a set of draft benchmarks to the board, while others establish the benchmarks together as part of the hiring process. Either way, be sure the board fulfills its responsibility to oversee its chief executive. If things begin to go bad quickly, having established benchmarks will allow early termination. If things go well, these benchmarks will be a contributing factor for this success.

See also in Blue Avocado:

Tim Wolfred, Psy.D., directs the Executive Transition program at CompassPoint Nonprofit Services, and has been a key contributor to the nonprofit sector's thinking about executive director transitions. Jan Masaoka is editor in chief of Blue Avocado.

Comments (13)

  • Anonymous

    As an ED who is looking at alternate opportunities, I would offer the following: 1) Be engaged in what the agency is actually doing. Reach the board reports, pay attention to what is going on, attend agency events, participate and contribute in some way. 2)ATTEND THE BOARD MEETINGS. 3)Be open to new ways of getting things done. In my case, the agency has been around for decades, but there are very few systems established and the board members recruited by the founder (my predecessor) are weak, passive and generally uninvolved. This worked great for someone who didn't want to be questioned about how she spent her time, but doesn't work for me. If my board doesn't engage and start paying attention, I'll leave and the agency is likely to collapse.

    Aug 08, 2011
  • Anonymous

    What are your strategies for engaging them? That's a challenge to inherit a founder's board.

    Aug 09, 2011
  • Anonymous

    Great suggestions. At the core of many of these strategies is open and frequent communication. The up front investment in building trust with key stakeholders and nurturing relationships is worth it. And the value of setting and evaluating performance goals at increments of 30, 60, 90 days, 6 months and a year is paramount.

    Aug 09, 2011
  • Tim: Great ideas. I'm sending this to a new ED I know in town to pass on to his board. Morrie Warshawski

    Aug 09, 2011
  • Anonymous

    Good article!

    Aug 10, 2011
  • Anonymous

    There are a lot of helpful hints and ideas here. Thank you.

    Aug 10, 2011
  • Anonymous

    Aloha & Mahalo! Sending this important article to board members of a small organization that did not do any formal or informal ED review during the first 2 years and are now suffering from ongoing behaviors of the problematically entrenched narcissist. Once a belabored transition is made to a new ED, this article will be of utmost value/importance to this wonderful organization.

    Aug 11, 2011
  • Anonymous

    What should we(BOD) be looking for in new board recruits? Particular skill sets? Avenues of influence? Also, how does one encourage existing, uninvolved board members to retire?

    Aug 11, 2011
  • Anonymous

    Want your ExD to succeed? Answer his/her messages. When I send a group e-mail to the board and get no response, it makes me wonder why I bother.

    Aug 15, 2011
  • Anonymous

    Great ideas. So what happens if you've done all of this and it becomes real apparent REAL SOON that you made a bad hire - not from your lack of support but because they don't really appear to have the skills they claimed or they hit it off real bad with staff (and you know enough to trust the staff)? So you've now gone out to give your all-out support to someone but now have egg on your face. I actually think that sometimes Boards will hang on to someone just for this reason - to avoid the embarassment. And of course in the long run that will hurt your agency even more rather than admitting it was a poor match and moving on.

    Aug 18, 2011
  • If it's "real apparent real soon" you have to fire the person!

    Aug 18, 2011
  • Anonymous

    any suggestions for when the outgoing ED wants to return very soon to "volunteer"...I'm seeing this as a problem waiting to happen.

    Dec 07, 2011
  • Would love Sample letters that introduce yourself to the board as the new executive director Sample letters to potential donors Sample letters to potential board members Sample letters for potential-high profile celeb's be it singing-baseball etc from your local area Sample letters to past donors to introduce yourself as the Ex Director and Sample Thank you letters for volunteers Sample thank you letters to donors Sample letters to pump board memebers up to get out and work the business

    May 29, 2012

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